Coffee can be complex – but we don’t think it has to be. We’re about keeping it simple so you can sit back and enjoy. Here are the answers to all (or most of) your coffee questions.

  • Easy – keep your coffee in a dark, cool and moist-free environment.

    Don’t store your coffee in a refrigerator. That’s because dry coffee absorbs the moist air inside the fridge and deteriorate the quality.

    Freezing your coffee does the same, except when you’re able to freeze-dry the coffee. Freeze-drying dehydrates the coffee and thus allows it to maintain its freshness. However, freeze-drying is probably something your fridge is not capable of doing.